SEMINAR: 23 NOVEMBER USING DIGITAL MEDIA EFFECTIVELY TO SPREAD YOUR MESSAGE AND GROW YOUR ORGANISATION'S REACH
Presenter: Eleanor Parkes
Date: Friday 23 November
Time: 9.30 am - 12.30 pm
Venue: 442 Tuam Street, Christchurch
Social media platforms have the potential to bring in new audiences/donors and allow people to engage in new ways. In a post-truth world that seems to increasingly value the superficial getting cut through for your organisation's message on digital platforms can be difficult. This interactive workshop will share tips and techniques to tap into that potential and grow the reach of your organisation.
We will discuss how to utilise digital media platforms effectively, specifically for small to medium not-for-profit organisations, including:
- what language will best promote engagement;
- which digital platforms are best for your organisation;
- tips around use of visual material and video;
- how to use targeting and paid boosting for Facebook effectively and ethically;
- updates around current algorithms and what this means for your digital messaging.
Eleanor has a background in community development and project management in Asia and the Pacific. She enjoys collaborating with others to improve systems, liaise between groups and facilitate the development of innovative ideas.
Working for Amnesty International as a Project Specialist and Frontline Campaign Coordinator Eleanor has developed a passion for human rights and supporting vulnerable communities. She has a Master of Arts in Development Studies, is on the board of ECPAT Child Alert, co-convenes the Green Party's national Fundraising and Marketing Committee, and runs a business that offers team building for corporate groups and non-profits. She currently works for the Aotearoa Youth Leadership Institute, through which she led a delegation to the United Nations Environment Assembly and she is involved with a number of not-for-profit organisations that work at a local level.
Eleanor has worked in the non-profit sector for fifteen years and has experience in fundraising, youth development, managing volunteers, project management, conducting research and campaigning. https://www.beyondprofit.co.nz/about-us/